http://images.google.co.uk/imgres?imgurl=http://agencyspy.files.wordpress.com/2007/09/fashionadvertising.jpg&imgrefurl=http://agencyspy.wordpress.com/2007/09/12/taking-a-lesson-from-vogue/&h=245&w=360&sz=27&hl=en&start=1&um=1&tbnid=KI9BvNjl_39PqM:&tbnh=82&tbnw=121&prev=/images%3Fq%3Dprint%2Badverts%2Bbeauty%26um%3D1%26hl%3Den

http://www.campaignforrealbeauty.co.uk/

What to do now

1. You must COLLECT the advertising that you will be looking at. Bring in several women's magazines for us to look at.

2. Think about primary research - interviews with women about how they feel about their bodies and about the adverts/images available in magazines. You'll need to think very carefully about the best methods to do this research.

website links to more articles...

http://www.media-awareness.ca/english/resources/educational/handouts/body_image/tpoh_advertising_and_image.cfm

Young Femininity

Young Femininity is a good book which will help you. Ask me to show it to you.

Sean

link to thinkbox... adverts and commericals. can view different adverts, by different form, along with:

• target audience
• sector/what product
• campaign objective
• budget
• media mix/what form
• tv vehicle

http://www.thinkbox.tv/

'WOMEN'S MAGAZINES AND FEMALE IDENTITIES TODAY'
sheets in 'Magazine' section from previous unit.
from the book 'Media Gender and Identity... an Introduction... David Gauntlett' chapter nine

links to articles featuring statistics and insecurties of women
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2006/06_june/23/money.shtml
http://www.medialit.org/reading_room/article40.html

Article from The Times Online
ASA accusing Estee Lauder, Pantene ProV, Chanel, Dior, etc of False Advertising
http://www.timesonline.co.uk/tol/news/uk/article521097.ece

links for programmes on channel 4. once on the page, all have options which you can click on to find out more about how to make yourself look better. there is nothing which can make you feel happier, without having surgery/make-overs/etc.

'10 years younger'
http://www.channel4.com/life/microsites/0-9/10yy/index.html

'how to look good naked'
http://www.channel4.com/life/microsites/H/htlgn/

'you are what you eat'
http://www.channel4.com/entertainment/tv/microsites/Y/yawye/

Your first thoughts

Advertising


Your ideas are very broad at the moment and need focus. You need to think about one specific area of advertising, and then you need to decide what you want to investigate. How about, for example, looking at beauty products and exploring whether or not the advertising attempts to make women insecure about their looks etc, and if this is successful? This would lead nicely on from your work on magazines.

I don’t have any similar essays to show you but I do think this would be a good idea for your study.

Begin by taking a look at the articles here:

http://www.aber.ac.uk/media/sections/advertising.html