http://images.google.co.uk/imgres?imgurl=http://agencyspy.files.wordpress.com/2007/09/fashionadvertising.jpg&imgrefurl=http://agencyspy.wordpress.com/2007/09/12/taking-a-lesson-from-vogue/&h=245&w=360&sz=27&hl=en&start=1&um=1&tbnid=KI9BvNjl_39PqM:&tbnh=82&tbnw=121&prev=/images%3Fq%3Dprint%2Badverts%2Bbeauty%26um%3D1%26hl%3Den

http://www.campaignforrealbeauty.co.uk/

What to do now

1. You must COLLECT the advertising that you will be looking at. Bring in several women's magazines for us to look at.

2. Think about primary research - interviews with women about how they feel about their bodies and about the adverts/images available in magazines. You'll need to think very carefully about the best methods to do this research.

website links to more articles...

http://www.media-awareness.ca/english/resources/educational/handouts/body_image/tpoh_advertising_and_image.cfm

Young Femininity

Young Femininity is a good book which will help you. Ask me to show it to you.

Sean

link to thinkbox... adverts and commericals. can view different adverts, by different form, along with:

• target audience
• sector/what product
• campaign objective
• budget
• media mix/what form
• tv vehicle

http://www.thinkbox.tv/

'WOMEN'S MAGAZINES AND FEMALE IDENTITIES TODAY'
sheets in 'Magazine' section from previous unit.
from the book 'Media Gender and Identity... an Introduction... David Gauntlett' chapter nine

links to articles featuring statistics and insecurties of women
http://www.bbc.co.uk/pressoffice/pressreleases/stories/2006/06_june/23/money.shtml
http://www.medialit.org/reading_room/article40.html